Overview of our Privacy Policy

Afrifashion is committed to respecting the privacy rights of visitors and other users. To this end, we have developed this Privacy Policy to outline how we collect and use information on the site. It is important to note that Afrifashion Business Directory website contains links to the websites of the listed businesses, and that this Privacy Policy only applies to this site, and not to any other website from which and to which we are linked.

How we collect information

There are several different ways in which we collect information of this website. Information is collected actively and passively as follows:

Active Information Collection

The “Contact Us” Page collects the name, surname and email address of the user, and any additional information provided in the message box
The “User Sign Up” Page collects the users name, surname and email address, as well as any additional information provided in the comments section of the service rating.

Passive Information Collection

IP Addresses and domain names are collected automatically. No personal information about the user is collected.
Cookies may be used occasionally to collect data about users visits to the website. Cookies help us learn which areas of our Site are useful and which areas need improvement. Users can choose to disable cookies
Demand data includes volumes, impressions and click data, which will be shared with the registered businesses. No personally identifiable data will be shared.

Use and sharing of information

Personally identifiable information will never be disclosed to any third parties other than those that we use to facilitate the functioning of the site such as our hosting company and email program for mailings. Traffic and transaction information may also be shared with business partners and advertisers on an aggregate and anonymous basis.

Disclosure of personal information

We may disclose any information we have for you if required to do so by law or in the good-faith belief that such action is necessary to:

  • conform to the edicts of the law or comply with legal process served on us
  • protect and defend our rights or property or the users of the Site, or
  • act under exigent circumstances to protect the safety of the public or users of the Site.


The Site has security measures in place to prevent the loss, misuse, and alteration of the information that we obtain from you, but we make no assurances about our ability to prevent any such loss to you or to any third party arising out of any such loss, misuse, or alteration.

Contact information and policy updates

If you have any questions about this Policy or our practices related to this Site, please feel contact us using the Contact link on the menu located at the top of the site.

We reserve the right, at any time, to add to, change, update, or modify this Policy to reflect changes in our Privacy Policy. We shall post any such changes on the Site in a conspicuous area. You may then choose whether you wish to accept said policy changes or discontinue using the Site. Any such change, update, or modification will be effective 30 days after posting on the Site. It is your responsibility to review this Policy from time to time to ensure that you continue to agree with all of its terms.